Programme Overview
Introduction Video
Programme Learning Outcome 1
To develop digital media artists with a strong understanding of digital media principles, concepts, and technical skills to effectively navigate and contribute to the digital media industry.
Programme Learning Outcome 2
To develop digital media artists who collaborate effectively in leading, engaging, and communicating with peers and stakeholders while demonstrating ethical practices and professionalism in all aspects of digital media production.
Programme Learning Outcome 3
To develop multi-disciplinary digital media artists with innovation, creativity in digital technologies, and strong computational skills for creating impactful multimedia experiences that resonate with diverse audiences.
Programme Learning Outcome 4
To foster digital media artists who embrace lifelong learning and entrepreneurial skills to adapt and thrive in the evolving digital media landscape for successful career development.
Campaign & Online Marketing
Learn to create impactful campaigns and execute effective online marketing strategies by applying key principles of content creation, audience engagement, data analytics, SEO, social media marketing, and digital advertising.
UI/UX Design
Learn to apply the principles of user interface and user experience design to create intuitive and visually appealing digital interfaces and experiences.
Website Design & Development
Acquire the skills to build dynamic and responsive websites using modern web development tools and languages.
2D & 3D Motion Design
Develop the skills to create dynamic and immersive visual experiences by mastering animation and motion design techniques across both 2D and 3D mediums.
Interactive Multimedia
Learn to design and develop engaging interactive applications for various platforms, merging art & design, technology and user experience.
Film & Content Creation
Learn to produce engaging digital content by applying effective video production techniques, including lighting, production management, film editing and sound design.
